What Should You Read Before Your Next Webinar?
These are the outside articles I'd hand a client before our first session. Each one teaches a single part of webinars well, and under each I've noted the part to take from it. They open in a new tab, so this list stays here when you come back.
— Sherrie Rose, your webinar coach
The Webinar Way Resource Guide
My shortlist of slide design tools and webinar hosting platforms, with a quick chart for choosing by situation: fastest first draft, team editing, lead scoring, evergreen replays and more.
Will Your Audience Stay to the End?
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Medical Teacher · PMC
Twelve Tips to Present an Effective Webinar
Medical educators wrote this one for colleagues who teach online, and the advice is tight: preparation, slide design, delivery and getting your audience to take part. If this is your first webinar, start here.
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Public Relations Society of America
What Makes Webinars More Engaging for Work-at-Home Audiences
Ken Scudder wrote this in 2020, when offices emptied, and his point still stands: your audience sits one click from email, laundry and the dog. His remedy matches what I tell clients. Bring real energy, make slides readable on a small laptop screen, and keep answers brief.
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Core · American Library Association
FAQ: Presenting a Core Webinar
A presenter's FAQ from librarians who run webinars all year. Skip the software notes, which have aged. Take the timing: about 45 minutes of content and 15 for questions, a poll or question every 15 minutes, and a moderator who reads questions aloud so you can focus on answering.
How Far Ahead Should You Start?
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Cochrane
How to Organise Live Online Learning
Cochrane trains health researchers around the world, and this guide comes from their own session on running webinars and virtual workshops. Watch the short recordings, then borrow the example workshop schedule when your webinar grows into a longer workshop.
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Charity Digital
How to Run Your Own Charity Webinars
Written for nonprofits, useful for any business planning a series. Copy the countdown: what to finish four weeks out, two weeks out, one week out and on the day, down to the reminder email 15 minutes before you start.
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Independent Living Institute
Guide: How to Webinar
A planning timeline from Disability Rights Defenders, with a habit I'd like every presenter to adopt: review your plan with “disability glasses” on and remove barriers before anyone registers. Download the PDF or Word version. A more accessible webinar welcomes more of the people you want to reach.
Where Does the Sale Come From?
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Learning Revolution
How to Make Money from Paid Webinars
Jeff Cobb has hosted webinars for his firm and sets out four revenue models, from a free session that leads to a paid program to charging for the session itself, plus selling partner offers and turning recordings into products. Pick one model per webinar, as he advises, and build the session around it.
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Self Employed
Webinar Marketing: How to Turn Live Talks Into Recurring Income
Erika Batsters walks a solo business owner through a webinar funnel: a title that names a real problem, stories in place of statistics, and follow-up in the 48 hours after the event, when she finds most sales arrive. Set her numbers beside your own and see where your funnel leaks.
Links checked October 2026. WebinarCoach has no connection to these publishers.
Want a Second Set of Eyes on Your Webinar?
Reading gets you started. When you're ready to plan your first webinar or raise sales on the one you run now, choose the option that fits your situation.
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